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Mitigated Carbon dioxide emissions: 150kg

100kg of CO2 emissions mitigated through salvaging and upcycling 400 coconut shells, saving them from incineration, as of September 2026.

Carbon dioxide permanently captured: 200kg

200kg of carbon dioxide (CO2) captured in our prototyping work as of September 2026, and removed permanently by leaving the Carbonrox as planter rocks in gardens and kids using them as board chalk. 

Here is the magnitude of CO2 capture and mitigation by one unit of each product type:

The Ritual: 

Captured: 600 gms of CO2 from the Carbonrox

Mitigated: 150 gms of CO2 from the rescued shell

The Starter:

Captured: 150 gms of CO2 from the Carbonrox

Mitigated: 150 gms of CO2 from the rescued shell

The Traveler:

Captured: 50 gms of CO2 from the Carbonrox

We are not like any other company in the home fragrance market

Please note that these features in themselves do not make them automatically positive Carbon or NetZero. This is because there is footprint impact from the manufacture of the organic essential oil blends as well as every other part of the product. By using 100% recyclable and home-biodegradable components across every aspect of our product including the packaging and labeling, we reduce this impact.

And whatever is the gap to a carbon neutral footprint according to our calculations, we offset with the purchase of high quality carbon credits from reputable sources. By end of 2028, our footprint for Ritual and Traveler will go down to below zero, and we will continue to reduce it even further! We believe that if all companies were to pursue such a strategy, the world would be a very different place!